LO1 Task 3: Analysis of a radio programme (M1)

Heart's Club Classics with Pandora Christie 

Purpose

Club Classics with Pandora has the purpose of entertainment, throughout the show we see many characteristics of this purpose such as the type of music and the cadence of the presenters. 
The show being aired on a Saturday night immediately denotes to the audience that it will act as a warm up for the night ahead, and this is further supported by the type of music played and the word 'club' in the title. By 'Club Classics' being played this incites the idea of recreating a club environment wherever the listeners are this meaning that the songs played encourages the listeners to sing and dance along this once again reflecting the purpose of entertainment due to the happiness created by the upbeat music and lyrics.

The genre of music being 'club classics' means that the majority of the music is from the early 2000's, this is a huge advantage for keeping listeners interested due to it creating positive nostalgia for the target listeners who are 18-30, for example songs that are featured are 'DJ got us fallin' in love' by Usher which was released in 2010, this song reinforces the idea of going out and a club atmosphere but also invokes memories from the time period from when the song was at its height in popularity.

Income 

The radio station makes profit from their shows through advertisements and competitions, due to national commercial channels such as heart don't charge for subscriptions or memberships for the their shows this means that most profits are made through advertisements from companies such as
Dunelm Mills who advertise to the listeners the ideas of a 'dream home' as well as informing the listeners of sales in the shop on blankets and warmer items for houses due to the winter months approaching, even on a Saturday night when many listeners are wearing short dresses and are about to go out, the idea of warmth and cosiness that the advert is suggesting is really appealing to the audience due to the colder months approaching.
This advert in particular depicts that the target audience are 18-30 due to the homeware brand being one of the main advertisers on the station and this wouldn't appeal to younger teens who still live at home and don't need to think about homeware.

Another advert that is on the programme often is Lner, a train line that runs all over the country, the advert itself is very home orientated again and the advert consists of alliteration of family members in different locations e.g Aunties in Aberdeen, by linking both locations and family together it encourages listeners to think about locations they could visit in order to see family. The very family orientated advert once again reinforces the idea of the adult built listenership who have responsibility to keep in touch with relatives.
Even though these adverts aren't particularly relevant to the Saturday night time that the programme is on at it still is relevant to the adult audiences who will be listening at this prime time.

Schedule 

The timing of the programme is very relevant to the whole theme of the show, Saturday nights being known as the middle of the weekend and the evening to go out and have fun. This is perfect for the show due to it being strongly related to going out and partying this even being stated in the title where we see the word 'club'.
The timing of the show being 7-10pm is also helpful due to if the show was any later the listenership would drop due to people actually setting off to go to the club at this point, by having it beginning at 7 this allows it to be background music for people getting ready and starting to drink for the night, this is intended due to the upbeat and cheerful music played which is stereotypically heard on a night out this once again referring to the idea that the programme acts like a warm up for the night ahead.
By Pandora often mentioning phrases such as 'this is Britain biggest dance floor' this demonstrating not only a community feel for all listeners but celebrates the idea of dancing along to the show creating the club feel for all listeners.

Content 

The content of the show includes mainly music, this music is from the early 2000's up until 2019 and all have the same upbeat and quick tempo to create an energised and excited environment, songs like 'Crazy in Love' by Beyonce is played this once again creates not only an energised feeling but also invites the listeners to dance and sing along to the infamous track with known lyrics and dance routine. Along with these feel-good songs we also have snippets of Pandora sharing news but also inviting the audience to text in and depict what there night looks like to get the change to be on the national commercial show. By having this inclusion element of the listeners it allows people the chance to show off their evening plans and have it broadcasted on national radio this segment of the show allows avid listeners the chance to interact with chatty Pandora and feel like their on the show. 
As well as having music and chatty segments in between their is also a news reel played twice in the show, this is done to add an inform element into the show and keep listeners up to date on world news. 

Production techniques

In the programme we hear the stations jingles roughly every 5 minutes, this is very key to radio conventions as with the jingle reinforced it allows the listeners to know exactly which station their listening to and with phrases in the jingles such as 'turn up the feel good' it emphasises the upbeat and happy music played on the station. 
With the jingle playing often it allows people to understand what station they're listening to if they hear it in public and can encourage listeners to recommend the station to other people due to the constant branding of the station.
A lot of sound effects and remixes are heard not only in the jingle but in intervals between songs and Pandora, these constant sound effects are things such as electronic chimes and distorted music beats, the modern elements of the jingle and sound effects are created to connote the latest sounds and tracks are being played on the station, this is important for a station like heat who's reputation is to play the latest and most popular songs.

Staff and Resources 

The presenter of the programme Pandora is really energetic and fast talking throughout, her manner is very friendly and theres is no awkward faltering or hesitation from Pandora however we don't get the impressions she's reading from a script either, its important that we see this kind of personality on radio as it radiates the impression that the presenter is more your friend than a stranger making it more comfortable to listen and relax to.
Resources that would've been needed to create the programme would be both software and hardware, hardware would be elements such as a microphone, computer and music decks. Due to the status of the radio and the national commercial status the equipment would have to be extremely high to ensure that the sound and quality is clear this being important to exude professionalism and to keep the reputation of the brand intact.
For software in the show they would be using Adobe Audition to once again ensure the level of professionalism in the show due to Adobe Audition being the industry standard software.