1. Kerrang (Commercial)
Kerrang is an commercial station that you will find on the tuning number 105.2, the station itself is a subsidiary to Bauer Media, Bauer was established in 1981 and ensured that they had built a good brand image whilst they sold popular Kerrang Magazines before they launched media.
They play rock music and broadcast to the West Midlands and their TSA is to places such as Birmingham, Coventry and Wolverhampton.
Bauer cross media ownership
- Bauer are a huge distributor of magazines such as Heat and Q as well as Kerrang
- Bauer media however has a branch called Passion which distributes national products such as Kerrang 105.2
- Bauer also has joint ownership of Box tv, a music channel.
The station launched in June 2004, broadcasted on FM in the west midlands on DAB and Freeview and they have an audience of 1.4 million.
Kerrang platforms
- FM radio i.e traditional radio in homes and cars
- DAB radio, these found in home and cars also
- Freeview, this accessed on televisions
- Downloadable App
- Radio Player
This meaning horizontal integration and allows easy cross promotion and synergy.
Hosts include ex-Tv personalities or big music presences, e.g Kate Lawler - Big Brother Winner 2002
RAJA - Board of Radio and regulators
- Listenership
61% men
due to the music genre played
50% ABC1
15-35 age audience
2. Hallam FM (Local/regional)
Hallam FM is local but commercial, 97.4 is the frequency of the show, and first show was in 1974 in Sheffield.
The TSA is Sheffield, Rotherham,Doncaster and Barnsley, Hallam FM is part of local radio branch of Bauer called Bauer Place.
Famous hosts include Big John at Breakfast, their TSA is saturated and competitors are stations such as Capital, BBC 1, BBC Sheffield.
- Listenership
54% Female audience
37% ABC1
25-45 age audience
Sponsorships include the Big Meadowhall light switch on, School of the week and Bupa Great Run,
all being very family based and involvements in the local area.
3. Sheffield Live (Community/local)
A local and community based station, its an independent company, OFCOM 2011 ' small scale and not for profit stations that deliver social gain'
Social Gain - having social topics about the community and dominated content about local news.
Conmedia Sheffield Ltd.
It is run by Sangita Basudev, hosts include local people that volunteer from the community.
Sheffield Lives TSA include Central, Nether edge, Broomhill and Crookes.
The music played must represent the community cultures e.g Reggae, Asian, Latin as well as RnB and pop.
The majority of the shows are in English but they're shows in mandarin and other languages.
Broadcasting Act 1990 - they're not allowed to gain more than 50% of their running costs through advertisement.
Sheffield Live would also gain funds through Regulator Ofcom - community radio fund.
Grant has been used on Sangita who helps to run the show.
4. Beats1 (streaming)
An example of a streaming service is Beats1 this is an online station that operates solely on the internet and doesn't broadcast anything over radio waves, Beats1 is owned by Apple and is a feature of itunes and apple music streaming service.
Due to it being owned by Apple, a huge conglomerate company this makes Beats1 a subsidiary station and allows cross promotion for the show on many other media platforms.
Beats1 is an international commercial station due to it being live for 24 hours a day and having presenters based in LA to London to ensure that programmes are constantly being streamed to appeal to their target audience who live worldwide and have multiple time zones.
Presenters are Matt Wilkinson who is an editor for NME, and is known for scouting out new music talent, by having presenters who are known in the music business this allows the station to have more credibility. The station has many music based programmes with news updates and general talking throughout, genres of music are very varied, a big proportion is pop and current music however due to the international audience the hosts are playing current music in hundreds of genres.
Their 'flagship' show is hosted by Zane Lowe at 4pm and in this show we once again hear a huge range of genres but when accessing the programmes you are prompted to look at the DJ's playlist linked to the apple music company this once again being cross promotion between subsidiary.
Adverts on the programme are very short and are said to be more compared to 'audio mentions' for 'sponsors' rather than minute long advert breaks often heard on local/regional stations such as Hallam FM. Sponsors are from established international big brands e.g American Express, this being due to the international mass audience. The short mentions of the 'sponsors' e.g. "brought to you by American Express" means that they seem way less invasive whilst the audience is listening, this especially being more effective for a digital native as they are tired of being constantly pushed products on other media outlets.
The station itself is free however you need to have access to Apple's Itunes app, this being a tactic to cross promote other subsidiary companies from Apple but a huge majority of their target audience of digital natives do have apple products due to the huge brand image and reputation. This strategic placement of the station is try and encourage memberships to the sister streaming service Itunes.
Comparison
In looking at this streaming service one of the biggest comparisons being the way the station is accessed, the streaming quality of the station is a huge unique selling point, this constant streaming of music and programmes internationally allows the station to always be broadcasting, this demonstrating globalisation as they currently stream to over 100 countries worldwide.
Similarities they have are the popular music they play on their shows, even though the genres hugely vary they play very current and known songs this to engage familiarity between the listeners, this is similar with big national stations that are playing to a mass audience like BBC Radio1
5. Forge Radio (e.g university, college and school)
The university of Sheffield have a non-profit radio station named Forge Radio, on this station students of the university can have slots where they decide the content of the programme, this radio is non-profit due to it being education-ran and produced for the purpose of practice on the air as well as providing content for other students of the university to listen too.
This station has a huge range of programme content, due to students deciding what content they want to produce this leaves a huge array of perspectives to lead the shows, this being a similarity to the SheffieldLive! due to it being produced to serve a purpose other than commercial gain.
Shows are scheduled and the the majority of shows do include regular music with often intervals, by carrying on this very stereotypical commercial programme layout this will entice an audience from the University of Sheffield students due to the familiarity of the programmes.
However more speech heavy programmes are broadcasted, these shows are normally surrounding topics around the university, for example in the run up to the Sheffield UO elections for president there will be speeches from the candidates on the station to engage with the specific target audience.
The station does occasionally broadcast adverts however this is not for financial gain but for community gain e.g local businesses that would appeal to the target audience such as city taxi due to the going out culture with university students and the taxi company being only operative in Sheffield.
The radio is accessed by the Forge Radio website, because its such a niche audience that the station is targeting it is easier to stream the station online as well as the digital native audience not normally having a DAB or FM radio due to technological convergence.
Comparison
This non-profit station has similarities with a local radio as they both act as a resource for many people rather than a commercial gain company, the size of Forge Radio is another clear contrast due to the students running the station being only from the university as well as the primary audience being very small considering the university scale, this low budget station however does have a huge variety of content this once again drawing similarities between a non-profit and a local community radio.
6. BBC (Public Service Broadcast)
The BBC is a government funded conglomerate that own a huge arrange of media subsidiaries such on platforms such as TV, Radio and news outlets.
The BBC radio has recently been rebranded as BBC Sounds, in this huge blanket term the company has 20+ separate stations that all broadcast and target a different audience, because of the size of BBC Sounds the company is able to target a huge mass audience from all over the UK, this includes special stations for Scotland and Wales and Ireland.
BBC Sounds however is a public service broadcast meaning that all funding is from the UK government, this meaning that the station has to conform to supply content that will inform, educate and entertain the audience to ensure that it is fulfilling all requirements.
As well as radio stations BBC sounds also has a huge array of podcasts and playlists that range hugely in content and form to achieve these three areas required.
BBC Sounds is accessed by the users online and on an app, however the target audience for some stations are much older this meaning that many of the main stations do have designated tuning numbers, for example one of the flagship stations for the BBC being Radio1 has tuning number 97-99FM and is often used to be played on radios when listeners are on their way to work and other commuting journeys.
On the flagship Radio1 they play very main stream music and speak about popular news that often is lighthearted, by broadcasting such friendly and family friendly content it allows the target audience to be very mainstream.
On other contrasting stations Radio5 Live is targeted at an older male audience, on the channel a lot of programmes are sports based especially around football due to that being the predominant sport in the UK, accompanying this are programmes with content about business and news based programmes this demonstrating the older generations that are being targeted.
Comparison
A comparison with this public service broadcast is their duty to deliver a certain type of programmes to their audience this is similar to a local community station needing to provide social gain e.g showing social topics about the community and representing the community in the music they play.
BBC however are funded by the government, this meaning that no adverts are needed to be played as no commercial gain is needed in terms of the stations.
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