LO3: Justifying codes and conventions (D1)

In creating my radio programme it was important that we kept up codes and conventions observed in radio shows analysed in LO1 to make the programmes realistic and recognisable for the audience. In LO1.
In the programme we were sure to include a news bulletin, this news flash appears half way through the show to demonstrate conventions of surveillance that are normally seen in programmes, we list several headlines of the day and further accompany the news section with associated sound effects these normally being chimes or a alerting sound created to switch the audiences attention into a more serious and formal mode of address. This was particularly important in our show due to the contrast between the informal code throughout that resembled a strong peer to peer language to then switch very suddenly to a more formal and informative address.

Another convention we have placed in the show is a jingle, this short audio clip is played roughly 10 times throughout the show, the frequent playing of the jingle demonstrates normally a change of content this either being an advert, a song or dialogue between hosts. By frequently playing the jingle it constantly reminds the audience of the programme and station that they are listening too as well as the change of content, this being a very recognisable convention for the audience due to the frequent use in all radio shows.
The branding that the jingle achieves is really important as its instantly recognisable for the audience especially for large regional shows such as Capital or Heart, the jingle conventionally has the programme name or slogan alongside alerting sound effects to make sure it stands out for the audience throughout the programme.

During the dialogue between the hosts i have ensured that its very informal and we have a strong peer to peer address, this I have purposefully created as it will resonate with our 18-25 female audience, by hearing the informal chattiness of the hosts this will create a sense of relatability as the fun lighthearted conversations are probably very similar to theirs with friends.
This is a very popular language convention used by many station hosts as it makes the programmes more fun to listen too and allows humour to be added in easier, this we see with Amanda Holden and James Theakston on Hearts flagship breakfast show.

In the programme we do have frequent adverts, this being due to Sheffield live being a community radio that is non-profit it does use radio adverts to support local business' as well as fund further radio productions. Due to this I will be having conventional radio adverts that target the 18-25 year old audience as well as the topics mentioned in the show.
All adverts are targeted at a Sheffield audience and are mostly independant businesses this fits into the Sheffield live ethos as well as targeting the audience geographically this creating inclusion in the show.
The adverts that are played on the show follow conventions such as deliberate sound effects to make the adverts stand out and paint more of a visual picture for the audience seen as radio is purely audio, this is shown as an example in our Meadowhall advert which is edited to have an echo/tanoy effect this creating a shopping environment connotation to the audience, by adding smart special effects adverts this is a convention as it offers the listeners an element of escapism.